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An inflatable tent that vastly improves the pitching experience
Problem
Camping tents are complicated, difficult, and time consuming to use
Tent poles can be forgotten, lost, or broken easily
Research
Main User Pain Points
Difficultly and time required to set up and tear down especially in bad weather
Poles are commonly forgotten, lost, or easily broken
Space inside can get cramped with a larger group
Large tents require multiple people to set up
Taller individuals must crouch down excessively inside
Key insights from survey and interview data
6-30
Mins
Reported & Observed set up times
83% of folks surveyed go car camping
3-4
People
Most common group size
Most go with family the most often
Meaningful Quotes from Survey Respondents
"There is never an easy to put up tent"
"Single handedly putting up the tent is difficult"
"Takes too long to fish all the poles through the little sleeves"
Design Inspiration
1/1
Sketching + Ideation
Modeling + Prototyping
Solution
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Push button inflation - fully pitched in 2 minutes!
Air flow in all the right places
What puts Lagom in a league of its own?
Smart Solar Electric Inflator
Pitch your tent at the push of a button
Solar panel automatically opens and follows the sun throughout the day
Inflator automatically keeps airbeams at optimum air pressure
Can be used to inflate other items like air mattresses
Locks into holder to inflate airbeams
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